Building buzz.. What is it, why do we need it, and how do we get it?
So what is “buzz” anyway? In short, it is people getting excited and talking about you and your product. We want people to be excited, and more than that we need people to be excited about what we have to create sales.
One of the hardest things about starting a home based business is getting people to want what you have. You want them to get excited about the products and services you have to offer, but sometimes you will but something out into the world and all you hear is crickets.
There are so many different product options out there so let’s start with
What you need.
Every business should have a Facebook page! Whether you have a site or not does not matter. People (customers) all over social media. You need to go where the people are. Think of your social media pages as a website. HOWEVER, bear in mind that you do not own anything that you put on your pages. The outlet can shut down our account any time they feel like it and all of your work would be lost. So if you do not have a site that your posts and info is stored on you should keep it backed up on your desktop.
As you expand you can add another social media outlet that you are on. It is best to start with one social media outlet then expand once you are comfortable with the current outlets you are on. It gets to be overwhelming if you jump in with three to four accounts to keep up with.
Get the word out way before you are ready for business.
For any type of business, product based, service based, non-profit, talk about it early and often. When you are selling livestock start taking names of people who are interested and create a waiting list. Same with service based such as veterinarians, farriers, trainers, VA’s, and copywriter. If people seem interested, take their contact info and make a client list.
For product based businesses when you are making decisions about logos, imagery, colors post pictures out in your community or other Facebook groups if you are allowed and ask people what they think. This will get people talking about you and your new business without you sounding “salesy”.
It’s ok if you are not yet ready for business. If you are starting a website and will have a blog then even starting six months or more ahead of time is completely fine. The more pages your blog and site have the more search engine will pay attention to your site.
It is difficult to do when first starting out. When you first start might not get any comments at all on your posts. Keep up the courage and treat it like fifty people commented on your post. It takes time but people will come. It is inconsistency that keeps people way. Once people warm up they will start commenting. Also, keep in mind that people are more prone to comment in a group than on a page.
If this post was helpful for you please comment and if you are just starting out tell me about it. I would love to come check out your sites or Facebook pages.
Now get out there are create some buzz!