Social media for an agricultural based business? Seems odd. However, with over 1.5 billion Active users on Facebook alone, there is a huge audience that you can reach using the social media networks. If you want to make an income with the animals you are raising you must go where the buyers are.
A Facebook Page one of the best tools you can utilize and is essentially a website for your business hosted by Facebook. You can post anything you want to on the page as long as it falls within Facebook’s guidelines. They even face a Facebook store option.
The main thing to remember is you do not own anything you post on your Facebook page. If Facebook besides to close your account for any reason they have the right to do so and all of your work is gone. This is a major reason people opt for having their own hosted site. If your site is backed up and something happens you could be back in business after about 30 minutes.
If you are thinking you don’t have a clue what to write about then buckle your seat belts cause I am going to give you a little push in the right direction.
First, you don’t have to write everything you post on your social media accounts. A perfect mix is sharing one of our own posts for every three of other people’s posts. However, on your own Facebook business page, you might be able to sneak by with more often. Some people only have their own posts and that is fine too. However, if you get just as many people following you then why do the extra work right?
Now the list I am about to give you will follow over to almost any social media site. Just be aware that some sites require or do better with images. ( Post for another time)
What to share, what to share…
- The happenings around your home or business.
- Promotions about you latest project or product item (only post sales postings 10%-15% of the time)
- Share your blog posts
- Pull 3 quotes, tips, tools, from your post to post separately with a link back to that post.
- Come up with 2-3 questions you can ask to draw people’s attention with a link to that same post.
- Find other people’s social media posts in your same niche to share.
- Tools that you find helpful with affiliate links for them to purchase that item. (Amazon Affiliates)
Putting Your Social Media Content To Work.
Now that you have a few ideas on what to post lets look at how to leverage it.
Of course, you can invite all of your friends to like your page but how many of them are likely to buy something from you when you post a product link or mention your latest project.
Facebook groups – these are going to be your friend. You don’t have to be on Facebook all the time we just want to skim through a few groups that fit into our niche every other day or so for just 10 to 15 minutes.
Be Helpful to others – Find posts where you can be helpful and offer advice to people who need it. Is there someone having an animal that has a health issue and you know how to help them? Or someone asking advice where you can link back to a helpful blog post on your site?
Promoting In Groups – There are also several sites that do allow promotions on a specific day of the week. Set a reminder for yourself to post every time that option comes available. (Be sure to read the rules of the group, some do not allow this and if you do self-promotion in the wrong group they can kick you out of the group.) The best part is you don’t have to retype it every time you can use a tool like trello to write your post once then copy and past from any device.
Every business should have a visibility plan (how people are going to find you) and it does not have to be hard to come up with or develop.
If you think you need a little help in creating visibility for your homestead business, schedule an appointment. I would love to get on a call with you and help you start to generate income raising the animals you love.
A Chick And Her Garden
Shaired on Simple Life Mom Blog